One of the reasons why so many crowdsourced innovation programs struggle is because it is difficult for innovators to gather, process, select and implement ideas on a continuous basis.
Industry leaders recognize the importance of innovation in product development and business processes. Investing in the latest innovation seems like an ideal step forward, but it’s also a risky investment for anyone concerned with ROI. This can apply to anything from technological upgrades (and requisite training) to a change in management structure.
In the aftermath of the EU’s General Data Protection Regulation (GDPR), businesses aren’t crying out for data superheroes; but for a complete, well-drilled data army. According to Gartner's Research Vice President, Mario Faria, 90% of businesses will employ a Chief Data Officer (CDO) by the end of this year. However, in a world increasingly governed by data, it is no longer the sole responsibility of a c-suite to ensure compliance – every individual is equally accountable for protecting consumers’ privacy.
I’ve recently been advising a range of leaders in how to start successful innovation programs. A couple are relaunches of efforts that were abandoned in the past, and others are starting from scratch in organizations (and sectors) that are more comfortable with the status quo.
Our customers are launching new campaigns every day. They’re solving problems related to process inefficiency, performance, sustainability, workplace environments, and beyond.
Breakthrough innovation is not something everyone can accomplish. You have to systematically develop the capability to execute it successfully, and that is something you do not achieve overnight.
How can we succeed in the online world when it seems to be changing by the day? This article explores critical questions business leaders need to be asking themselves as they explore case examples and strategies that have been applied by others, examine how the technologies and capabilities of the ‘mobile first’ internet could evolve in the next few years and identify a set of practical actions they can adopt to drive exponential online sales growth.
Based on research in the market and in many countries, I tried to figure out the exact mechanism by which startup ideas are created. Aim is to facilitate and expedite this process for would-be entrepreneurs. Is it mainly a matter of brainstorming effort or are external factors at play?
How might we build a more efficient or effective innovation process?
In recent years, our world has become hyper-connected, and while that offers many substantial benefits to both corporations as well as individuals, these benefits come with a hefty price tag on our privacy and security.
We tend to forget that the success of online stores doesn’t depend only on online marketing methods. Of course, the modern business world is almost entirely digitalised and customers are increasingly purchasing products online, however, we cannot ignore the influence offline marketing has on online businesses.
Each strategic consultation with an IdeaScale Innovation Strategist starts with you. What outcomes would you like to see in 6 months time?...in 1 year?
Most marketing professionals understand that insight into the hearts and minds of your customers is central to successful product innovation. But which customers? Who is going to buy my product first? What happens after that? How can I eventually grow my customer base to one billion people?
What is the role of leadership in an innovation program? In reviewing the stories our clients have shared these past 4 years, I identified two common roles for leadership in an innovation program:
The business needs to define strategy, profitability, and relevance at any given time to break through bottlenecks and avoid pitfalls on the path to innovation.