war room

  • Image by Roger Wollstadt

    Using a War Room to Create Pervasive Innovations

    January 28, 2013 | By: | In: Strategies

    Your teams did their market research. They ran an array of consumer insight sessions. They found the customers’ real Need. They ran professional ideation and storyboard sessions. They created prototypes and performed market tests. They developed their go to market strategy. They executed their plan. Product sales fell dramatically short of expectations. Why? What did they overlook?

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