Creativity as a concept remains hard to pin down. Many view the ability to find creative solutions as the pinnacle of creative leadership. Artists, designers, visionaries and thought leaders are all admired for the power of their ideas, i.e. for their creativity. Creativity is a well-researched topic, covered in many popular science and business economics books. Yet we continue to struggle with the mystique created around the topic, and the intimidating notion that this is a territory reserved for the so-called “Creatives”.
Not knowing when you are going to get that breakthrough idea is what makes creativity equally magical and frustrating. Bringing yourself closer to creating something innovative and useful requires the cooperation between two contrasting states: controlled and uncontrolled thinking.
The process of visioning may seem both daunting and mysterious. Indeed, it is in no way a straightforward method and there are always rocky rapids to navigate. An understanding of the make-up of this journey will create better results for this process to be a success.