Businesses must adapt and innovate to succeed in today’s marketplace. However, innovation is not a part-time undertaking. It’s the foundation for effective organizational management and taps into the creative power of staff members.
If your job is to get your company, team, or community to innovate, you know how organizational forces can make it hard to even try something new. Visualizing the resources available is an effective first step in overcoming some of those organizational forces. Simply being able to see, and show, what you have allows you to make a compelling case for marshalling resources and even spark some initial interactions in that direction.
I guess everyone knows the tragic story of the EastmanKodak Company: founded in the 19th century, dominating the photographic film market during most of the 20th century and finally collapsing into bankruptcy in the early 21st century, shaken by a new technology they had once decisively initiated.