November 3, 2016: There’s no longer any doubt that the democratization of designing, planning and decision making for just about anything is here to stay. In fact, these days it seems that no problem is too big or complex for the crowd. In this edition of What’s New we can see crowdsourcing being used to substitute a traditional justice system, write a country’s new constitution, plan the next generation of smart-cities, search for cleaner water, investigate the Moon and Jupiter, and the list goes on.
While the previous two methods – Netnography and Social Media Solution Scouting – outline the potential of passive methods in using the power of social media for innovation, the next two approaches enable companies to interact with consumers. Configuration Tools as well as Innovation Contests invite users outside the company’s four walls to become an active part of new product development. In part two of this article you will learn how Audi and Henkel empowered the crowd and turned them into co-producers.
Open innovation has found its way into companies’ innovation processes and is a widely used approach to spur collaborative innovation with consumers. A multitude of methods and tools have come into being, creating confusion about how to make the most out of users’ knowledge and creativity. This article provides innovation managers with insights into four popular open innovation practices at four German blue chips and contrasts the various approaches.