target audience

  • managing-fundraising-innovation-dangers-of-echo-chamber

    Managing Fundraising Innovation: the Dangers of the ‘Echo-Chamber’

    March 23, 2017 | By: | In: Innovation Psychology, Organization & Culture, Strategies

    This case study explores the results of an innovation research process undertaken by Oxfam, which compared internal feedback vs. general public feedback to identical sets of ideas. In comparing responses between these two audiences, Oxfam discovered an immediate and obvious divide between their staff’s opinions about which fundraising ideas would perform the best, versus what the general public preferred – an important lesson about avoiding the bubble of the echo chamber.

  • innovator-demographics

    What Do Innovators Look Like?

    January 23, 2017 | By: | In: Enabling Factors

    Crowdsourced innovation is a tactic used more and more often by government organizations as well as enterprise corporations. This means that innovation teams need to add a new skill set to their resumé: communications.

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