Innovation must become your business routine and corporate culture to renew creative energy. Digital innovation has a broader spectrum and the hybrid nature. It comes in the variety of flavors and there are many opportunities in an enterprise to taste it. The companies who get the most from innovation effort have the right ambition, open leadership, and culture quintessential.
Astro Teller, director of the moonshot factory at Alphabet known simply as X, explains how he is a “culture engineer” and how he systematizes innovation by creating a work environment where employees are encouraged to be audacious. He says they are given the freedom to work on projects that inspire them and that they want to own – whether they fail or succeed.
As the need for systematic innovation deepens, establishing common innovation management standards becomes a precondition for sustained value creation in all organizations – longstanding or new, large or small, public or private.