Here’s a spoiler: 90% of all startups fail. The 10% that make it have one thing in common – they all are bringing in innovation through sustainability. These startups are all about evolving by providing faster results with less wastage. It’s a never ending process of innovating for the present and future generations.
Today’s innovation rules were forged in a world that paid little attention to sustainability, where profit was separate from this higher purpose. Yet the disruptive nature of sustainability must surely change the way we innovate too. We must continue to reinvent our innovation processes to ensure it is fit for a changing world, in the five ways highlighted here.
Most people agree on the importance of sustainability in innovation, so why is it difficult to deliver? In this article, we’ll explore three hurdles to sustainable innovation: it’s often not considered by innovators themselves as they plan their projects; sustainability is not framed as an exciting and imaginative opportunity; and that sustainable innovation may not fit into a company’s ongoing processes.