Open Innovation: Beiersdorf’s Intimate Approach to External Partnerships

Michael Fruhling rececently spoke with Dr. Horst Wenck, Beiersdorf's Corporate VP of R+D, about his company's approach to open innovation. One key is its OI web portal, which carefully cultivates a qualified set of external partners. Once a relationship is established, Beiersdorf forms a 'project house,' where qualified partners are deeply immersed in its current technical needs and challenges and the corporate intelligence it has gathered to support its OI priorities.

Open Innovation: External Partnership Best Practices

A couple of years ago, it seemed that everybody in the external innovation business aspired to be "partner of choice." That is, they wanted to be the company that external partners would preferentially approach with unsolicited new opportunities. Michael Fruhling is pleased to report that a number of companies have really stepped up their external partnering "game."

Open Innovation: Colgate’s Sensible External Partnership Approach

Ken Klimpel, Colgate Palmolive's Worldwide Director of External Innovation and Outreach shares his perspective on some aspects of the approach he and his company take to drive their open innovation successes.

Demystifying the Path to Technology Partnerships

There is often a considerable amount of ambiguity at the outset of open innovation partnerships. Quite often, the technology customer is considerably larger than the provider and is being pursued versus being the pursuer. The technology provider almost never knows the full extent of what needs to be demonstrated in order to earn a customer's business commitment. They are also quite often reluctant to ask so as to avoid offending the other party or seeming ignorant or unsophisticated. How can this situation be improved?

The Benefits of Partnering with US Universities in the Era of Open Innovation

Today's University is a rich resource for companies seeking game-changing technological breakthroughs. In this in-depth article Melba Kurman looks at the benefits of open innovation partnerships between companies and American university researchers.

What Are Innovation Ecosystems and How To Build and Use Them

The innovation ecosystem is not new but it certainly has many new features. Jorn Bang Andersen looks back at the evolution of the innovation ecosystem, where it is now headed and how companies can develop ecosystem strategies.

Is it Time to Rewrite the Innovation Playbook: Ten New Requirements in the Age of Hyperinnovation

In the world of hyperinnovation innovation itself is changing. In place of a monolithic R&D based innovation culture we suddenly have a proliferation of innovation approaches and new pressures on enterprises to innovate. Haydn Shaughnessy and Nick Vitalari argue the innovation playbook needs to be rewritten, and relabelled.

How to Create a Supportive Environment for Outside Innovation Partnerships

How can organizations derive the greatest value from consulting engagements or other outside partnerships? Here are three strategies that can make a difference whenever external resources are used, such as hiring a consultant or partnering with another firm.

From Science to Business – How Firms Create Value by Partnering with Universities

In today’s “knowledge-based” society, it is becoming increasingly imperative for companies to “mine” knowledge and technology generated by universities. Why? Because the outcome of such industry-university collaborations help companies create new activities and jobs.

Open Innovation: Why Mindset Matters Most

I have long argued that companies should look more at the people side of innovation rather than concentrating all their efforts on processes and concepts. The necessity of building trust as a basis for successful open innovation makes this even more relevant, and it also brings more power to the people who really drive innovation within a company.