stimulation map

  • stimulation_for_innovation

    To get Innovation…Try Stimulation

    June 14, 2012 | By: | In: Enabling Factors

    There is a saying, “horses for courses”. It means that certain character types (horses or people – or others) perform in different ways depending upon the circumstances. This holds true in collaborative engagements, whether they are crowdsourcing exercises, virtual focus groups, online research communities or a growing number of other online activities. A key success factor that we found over the last number of years — and perhaps the key success factor– is understanding what the best stimulative environment is for that activity, and your participants.