What external stakeholder groups can you tap into to build value for your innovation initiatives? Are your relationships with these external stakeholder groups solid or do you need to do additional work to build good, mutually beneficial working relationships? Are there potential stakeholder groups that you have not yet tapped at all? If so, what is your plan for reaching out to organizations within these pools so that you can further expand your innovation ecosystem? Are your channels for communicating with your external stakeholders strong or do they need further work?
In the second article on innovation stakeholder management, Anthony Ferrier focuses on two examples where he tried to generate broad support for innovation efforts with varying degrees of success. The lessons learned from these experiences provide insights for practitioners to successfully navigate stakeholder relations.
The accepted approach for Corporate Innovation leaders is to secure buy-in from all stakeholders, in order to secure success. This article (first in a series) argues against this approach, aiming for a more tempered effort, that seeks enough buy-in to push forward.
The majority of managers who say that their company’s sustainability activities have added to profits also say that sustainability has led to business model change. What connects corporate sustainability with business profits? According to our 2012 global executive survey on sustainability, an important factor is business model innovation. Managers who say that their company’s sustainability activities have added to the company’s profits are more than twice as likely to say that sustainability has caused their organization to change their business model than not.
Innovation management is a formative discipline and innovation managers have had their hands full with ideas management, design thinking, service innovation and many more new ideas. But sustainable innovation should be a key tool in any innovation manager’s skill-set, argues Chris Sherwin, sustainability expert at Forum for the Future.