In 2005, Jim Jannard (founder of Oakley) set up a company called RED Digital Cinema, with the specific aim of creating a ultra-high definition digital camera which would be as good as the 35 mm film cameras. This very successful strategic move that changed the 100 year-old cinematographic cameras industry is analyzed here through the logic of Blue Ocean Strategy – a theory grounded in the concept of value innovation.
A couple months ago I laid out the framework for the most common challenges companies face as they get started with their social product innovation initiatives. The most common challenges fall into five main buckets – strategy, people and culture, business processes, technology and sustainability. So let’s take a deeper look at typical sustainability challenges and some ideas for overcoming them.
Internal and external communities can bring real value to your organization by providing ideas and feedback for the innovation pipeline. Amy Kenly takes a look at several leading practices companies should consider when managing or participating in these communities.
My last few blog posts have detailed some of the common challenges around social product innovation and the steps companies can take to overcome them. With today’s post, I want to take a brief break from discussing challenges and talk about some predictions for social product innovation in 2012.
Recent data from the Industrial Research Institute (IRI) shows a sharp rebound in planned R&D spending. After the past few years of operating with reduced budgets and staff, companies are finally starting to make the R&D investments they need to ramp up the innovation and product development activities that will help them achieve their growth goals.