Everything is derivative. Take advantage of that. “New” ideas are the next step in an extensive network of existing people and ideas. If we can get the data and reconstruct the network, we can analyze it and understand where branches of a network have the potential for innovation. Great ideas do not need to be created. They can be discovered.
Business innovation benefits business owners and consumers alike. It helps grow competitive advantage in saturated markets and time and time again have proven to be financially lucrative and socially inspiring. It’s crucial to any organization’s long-term success and especially hard to scale and maintain.