Every year, IdeaScale convenes a gathering of innovators from all over the world who share their best practices in managing and delivering on new ideas.
I guess everyone knows the tragic story of the EastmanKodak Company: founded in the 19th century, dominating the photographic film market during most of the 20th century and finally collapsing into bankruptcy in the early 21st century, shaken by a new technology they had once decisively initiated.
Everyone knows about ROI, as in “return on investment.” But for evaluating the success of an experiential brand event or marketing campaign, businesses should take an equally close look at ROI, as in “return on innovation.”
In this in-depth article Haydn Shaughnessy discusses why traditional ROI decision making is becoming irrelevant and how options planning is a key element of competitiveness. In these uncertain times firms need to recognise and analyse their options thoroughly in order to be ready for inevitable change.
While the importance of innovation is crystal clear for many organizations, daily execution usually remains challenging. When renewing products, services or business processes, companies often encounter the same obstacles. But what if companies could learn from each other? Can innovation be streamlined by sharing successes and failures? That’s precisely what the first CREAX innovation roundtable was determined to find out. In collaboration with Oracle, we gathered a diverse group of innovation professionals for a lively debate on how to move from theorizing to getting things done. This is what we learned.
Given the difficulties in developing and working with metrics and measures for open innovation and ecosystems, I have pulled together some inspiration and insights from several articles.
Running a small business is not easy, especially when the small business is just starting out. Any misstep, even well-intentioned, can cause a serious setback. But have no fear! There’s a whole untapped squad of people out there ready to work for you for free! Here are three ways crowdsourcing is good for small businesses.
Many successful innovation programs are extending their offerings to include training efforts for employees around the skills of innovation. This whitepaper (the first in a series of four) examines the benefits of such an approach for companies, innovation program leaders, and the employees who participate.
January 7, 2014 | By: Doug Collins | In: Serialized Books, The Dirty Maple Flooring Company Enters the Digital Age
Part ten of the series finds challenge team members Ivete Monte and Carlos Suerte comparing notes. How has the first collaborative innovation challenge from the Idea Mill Program been received in their respective regions? What reservations does each have?
Over the last 5 years, Open Innovation has been evolving quite a lot in the ways it can be defined and implemented. Rather than proposing one more definition or describe one specific way to approach it, here is a set of trends I foresee based on the numbers of projects I have been involved in and the evolution of needs from organizations, would they be major corporations, SMEs or Public Services.
Forget the Profit & Loss Statement (P&L) and Cash Flows – for just 30 minutes. Assess the key drivers of your business model that make you stronger or weaker than your competitors at creating, delivering and capturing value. In this article, we will present a tool to simplify your task – it’s been refined for 15 years by senior managers with responsibility for brands and P&Ls in both startups and multinationals.
Practicing collaborative innovation takes time, money, and attention. Organizational leaders ask practitioners to “show me the ROI.” How does the practice benefit the organization? In this article innovation architect Doug Collins explores how engagement serves as the return on the front end of the practice—and why engagement matters.
This IM Expert Panel Discussion on making innovation pay offers insights on new methods to increase the rate of innovation, reduce individual level costs per innovation and encourage fail fast methods. This session is all about unusual ways that organizations have managed to drive innovation execution to make returns on their innovation investments and the key learnings that can be applied and replicated in your organization.
Studies have shown that companies’ return on innovation (ROI) or hit rate is somewhere between 2-10%. That is another way of saying that around 90% of all innovation efforts are never commercialised or used in general. Jørn Bang Andersen, senior advisor to the Nordic Innovation Centre (NICe), presents a NICe case study on possible ways to dramatically change that.
In this in-depth article Jackie Hutter, top IP Strategist and counselor to innovation driven organizations, writes about how to improve the ROI of innovation outcomes by including patent expertise in the front end of the innovation process. The article also includes managerial implications and guidelines for including patent experts in the front end of the innovation process.