External networking serves many purposes for a company, and modern digital marketing has become a combination of marketing, customer service, and public relations. Social media and other platforms also allow industry experts and organizations to engage in public conversation about important topics, so being involved and engaged in business and local communities is vital to a company’s success in order to appeal to modern socially conscious audiences.
If your job is to get your company, team, or community to innovate, you know how organizational forces can make it hard to even try something new. Visualizing the resources available is an effective first step in overcoming some of those organizational forces. Simply being able to see, and show, what you have allows you to make a compelling case for marshalling resources and even spark some initial interactions in that direction.