Last week Unilever announced research showing that one-third of consumers now purchase its brands based on their good social and environmental performance, but went on to suggest that brands are missing an opportunity from not promoting sustainability effectively. Getting this right could unlock a further $1trn market opportunity for sustainability innovators.
Visions and consequently major innovations are molded by the technical and human revolutions that industries live in. In a time when just one big industrial revolution existed, every company simply had to follow the common path (see production automation in the 60′s-70′s). The 20th century car industry was a good example. Then Internet technology came onto the scene (more complex and diverse than the web from the early 2000′s) and the thread for innovation is no longer so straight forward.
Through scaling, smart movers can quickly build substantial market shares – or define entirely new markets. To help understand scaling we have divided it into three main areas: Emergence, Networks and Waves. This article is on Emergence, the first in a series of three.
An insignificant island in the Indian Ocean can turn out to be the world’s largest ocean economy. It’s all a matter of perspective, depending on the frame with which we look at the world. The assumptions on which this frame is based are usually unexamined and often wrong. They aren’t the only truth out there. Take the Mauritius, a small island with a tiny GDP and little economic potential, facing rising sea levels. But it’s also in a huge ocean area with sustainable ocean mining opportunities, and a potential high leverage economy. By challenging our initial assumptions, we can reframe that first belief towards a whole new perspective. Why? It helps us see great opportunities for innovative business models and for innovation leadership.
Design thinking should be a way of life for senior managers. Melba Kurman spoke to Sara Beckman, design and innovation expert at Haas School of Business at the University of California, Berkeley, about how to apply design thinking to the innovation process.
There has been a shift from the emphasis on what people called the “information value chain” to “knowledge value chain” for quite some time. The environments are shrewd and unpredictable in this world of growing competition and rapid technological progress. The information value chain just served as a database of “best practices” whereas “knowledge value chain” emphasizes on the active sense making of human beings handling business.