prospect theory

  • Bright colorful cube

    A Myriad of Ways to Being Creative

    December 10, 2014 | By: | In: Organization & Culture

    Have you seen this equation: innovative = creative? Novelty always comes from “outside the box,” right? It’s a land of confusion to many, who then conclude they are just not the creative type. As a result, organizations lose out because being innovative is but one of a myriad of ways to being creative. All people can be creative—in their own way.

  • The Importance of Stupid, Irrational Decisions

    The Importance of Stupid, Irrational Decisions

    September 6, 2013 | By: | In: Innovation Psychology, Organization & Culture

    Summer is for relaxing, but also for reading books in more depth. During his vacation Bengt Järrehult read Daniel Kahneman’s book Thinking Fast and Slow for the second time and more thoroughly. Here are Bengt’s thoughts on how Prospect Theory applies to innovation related decisions – the decisions that may seem stupid and irrational – but are they really?

  • Threat vs. Opportunity – The Art of Pitching Your Ideas

    Threat vs. Opportunity – The Art of Pitching your Ideas

    September 11, 2012 | By: | In: Innovation Psychology

    Why is your boss neglecting the fantastic idea you came up with even though it looks promising (in your eyes at least)? And why is your boss so intent on avoiding negative situations? This is an irritating behavior many of us have experienced and one that Bengt Järrehult examines more closely in today’s blog.

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