Effectively shifting gears between the different phases of the Innovation Pipeline

Adventurous as the word innovation may sound, an innovation consultant’s job consists for a large part in de-risking the innovation process. In order for innovation to be a viable undertaking for any company, the outcomes of the innovation need to be maximized, while the risk involved needs to be contained as much as possible.

The Innovation Hype Cycle

According to the Gartner Hype Cycle model, media coverage of a new technology goes through five distinct phases. Graham Horton has discovered that the way media treats innovation follows a similar pattern.