Most startups hope to disrupt their markets by delivering a novel idea or a more-suitable functionality—frequently at a lower price. Disruptive Innovation may be how your company arrives, but ultimately, as competition grows and your business and brand evolves, you will need incremental innovation to stay relevant.
Despite the company’s growing size, Pandora CTO Tom Conrad states that his company resists the urge to make any long-term plans. In fact, they never plan an operating schedule more than three months in advance. Though this practice makes some operations more difficult, the flexibility allows the upstart enterprise to remain nimble and responsive; traits, Conrad states, every start-up should try to maintain as long as possible for maximum market advantage.