The term “innovative workplace culture” is increasingly clichéd, with little thought about what it means in practice. And yet a successful workplace culture is a business imperative for companies expected to lead the way in design and innovation in today’s experience economy.
So you’re thinking of tapping your employees or customers for ideas. You’ve read some exciting crowdsourcing case studies and it seems like a no brainer. Or you’ve used a consultant but now want to go it alone? What could possibly go wrong? If you’re like a lot of first timers, you’ll get the software all set up, announce the challenge, and sit back with great expectations!
An increasing number of companies are turning to business model innovation (BMI) as the best option to increase growth and revenues. Since product or process innovation is often expensive and time-consuming with uncertain outcome and ROI, more companies are turning to BMI as the better alternative compared to product or process innovation.
This one-week executive education program delivers a comprehensive training for high-level managers in how to effectively lead innovative teams and drive innovation through their enterprise. Held on-site at the iconic UC Berkeley campus and taught by renowned Berkeley-Haas faculty and Silicon Valley practitioners, the course delivers real-world methods and frameworks so participants can apply the learning to their own businesses. Attendees will receive a UC Berkeley Executive Education certificate upon completion.