need seekers

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    Searching for Needs is the Best Innovation Strategy

    November 15, 2012 | By: | In: Front End of Innovation

    Is it possible that only a quarter of all companies are highly effective at the front end of innovation? If so, what kinds of companies are most successful at the ideation and conversion stages? Gijs van Wulfen describes three different kinds of companies and suggests the Need Seekers strategy offers the greatest potential for superior performance in the long term.