naivety

  • hidden_customer_needs_hovding_airbag_cyclists

    Digging into Your Consumers’ Needs, with Naivety

    December 29, 2014 | By: | In: Strategies

    In an inspiring conversation with Terese Alstin, co-founder of Hövding, the invisible helmet company, Cesar Malacon highlights the innovator’s ability to remain naïve when developing new products and introduces a contemplative approach to find consumers’ real needs.

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