This month we’ve seen how the crowd continues to contribute in the political arena and in further developing clean and safe cities. The trend of incorporating “citizen scientists” in the search for data and groundbreaking ideas is expanding from the glaciers all the way to Mars. This month we’re seeing a large number of medical studies calling for crowdsourced data, and finally we can learn from ZTE’s failure to crowdsource a smartphone.
These days, when migrants arrive at a refugee camp, one of the first things they ask for is access to WiFi and electricity to recharge their cell phones. Their smartphone is as basic a resource for survival as food and water. This is a vivid reminder of the fact that we are fully immersed in a digital world.
Last week Unilever announced research showing that one-third of consumers now purchase its brands based on their good social and environmental performance, but went on to suggest that brands are missing an opportunity from not promoting sustainability effectively. Getting this right could unlock a further $1trn market opportunity for sustainability innovators.
Too many notes, Mozart was once told. Too many ideas, we might say today. The culture of innovation is awash with idea generation and its sidekick, fail-fast fail cheap innovation. Worse, we need a culture of transformation not just innovation. Accenture recently reported that 81% of executives they interviewed see platforms as central to their strategy over the next three years.
October 4, 2016: These days the wisdom of the crowd is helping with everything from decoding war correspondence from 150 years ago to studying breast cancer and preventing terrorism. The conservative parties in both the US and UK are even asking the crowd for help— on topics previously reserved for top strategists.
September 15, 2016: In recent weeks we continue to see big name brands tap into the creativity of the crowd for product and service design ideas. In the arts, Beatles fans and Indian citizens contributed footage for new documentaries. Health agencies are using the wisdom of the crowd to find solutions to drug-resistant bacteria and new online platforms help catalog our galaxy. Law enforcement is improving traffic and street safety via crowdsourcing apps; in Oslo a new app is designed and used by children. In an interesting turn of events, crowdsourcing has converted into a system of checks and balances between law enforcement and society. After recent stories of police misconduct in the US, its citizens are now providing data from inside the courthouses to monitor unjust hearings.
When you think about a product that scales, future entrepreneurs must consider web and mobile technologies, as they’ve allowed for unprecedented, accelerated, broader markets than ever before conceivable. Truly understand the economics of distribution; Sheryl Sandberg, Facebook’s COO talks about old print media and music and how they’ve been trumped by the free distribution of the Web. She strongly encourages those venturing into business to take this business angle into account.
In the new global environment innovation is tending towards Platform Disruption, and is more focused on waves of change than single technology disruptions. The competitive capability of different innovation cultures, rather than technology, therefore becomes the critical success factor. In this article, Haydn Shaughnessy examines product and service platforms as the new organisational form and suggests that modern enterprises need to take the leap to a new way of business.
2013 has been heralded as the year of SoLoMo – Social, Local, Mobile – really takes off. SoLoMo could bring a revolution in retailing, marketing, consumer research, public relations – to name a few, as it becomes the ultimate loyalty card, direct mailshot, secret shopper, and feedback loop. Companies will need to be more agile, able to provide real-time relevance to hyper-connected consumers.
Africa is growing – economically, in terms of population, and more importantly in terms of investment and market opportunities. Investments in internet and mobile technologies are critical to enabling that growth and these are growing too. Some are also suggesting that Africa could leapfrog other markets and jump straight to the cognitive computing era, enabled by the latest technologies and rapid expansion of big data, which would be a real game changer not just in Africa, but world-wide.
With over 400 million Google hits, “innovation” may be considered a buzzword, some entrepreneurs may even avoid talking about it, but they’re certainly practicing it! This article takes a closer look at an example of process innovation in the service industry. Understanding it better offers the possibility of spotting a large range of opportunities and converting them into business successes.
Finding ways to make it easier and more convenient to spend money is the aim of many innovations in the area of electronic payments. A number of innovative electronic payment alternatives are all vying to become the new standard in electronic payments and displace the long time standard, the card with a magnetic strip. Any of these new technologies could make the need to carry cash obsolete.
Innovation in the area of financial services has undergone increased criticism since the start of the difficulties in international banking. This has fueled a general negative perception of innovation in financial services. In this article Dr. Anne-Laure Mention argues that innovation is not something to be feared as such, actually it is a driver of competitiveness and that the full benefits for society might not yet be visible.
This is the outcome of IBM’s new survey on the marketing industry. Chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks. Sixty percent of marketers point to their lack of alignment with the company’s IT department as the biggest obstacle to reaching today’s consumers.
Mobile health apps are set to change the way individuals can look after their health, doctors can diagnose and monitor patients, and medical research can collect data and develop their research. As health apps go from ‘dumb’, i.e. use only aggregated or limited personal data to intelligent using personalised health records and genetic data, a revolution may be underway.