The term “innovative workplace culture” is increasingly clichéd, with little thought about what it means in practice. And yet a successful workplace culture is a business imperative for companies expected to lead the way in design and innovation in today’s experience economy.
Nilofer Merchant, in her excellent new book, 11 Rules for Creating Value in the Social Era, points out that in order for companies to be fast, nimble and innovative enough to survive in today’s Social Era, leaders must meet their workers’ desire to contribute to a mission that matters.
Often individuals and organizations tend to get stuck in the mode of talking about innovation and/or trying to understand innovation. The only way to really know innovation is to do innovation, and learn from your mistakes along the way. In this article Harun Asad suggests preparing an Innovation Mission Statement as an initial, action-oriented way to get out of the rhetoric trap.
Guy Kawasaki talks about how a mission statement, while touted as necessary for any company, often is not representative of the true meaning of the company. Instead, a mantra is shorter and captures the essence of the organization.