marketing

  • traditional-digital-marketing

    Innovative Ideas for Combining Traditional and Digital Marketing

    October 10, 2017 | By: | In: Strategies

    In 2010, Pepsi invested millions of dollars in the “Pepsi Refresh Project,” moving their entire marketing strategy to social media. The campaign was, of course, widely promoted via online networking channels and, in the beginning, it seemed like a huge success.

  • innovative-social-media-campaigns-boost-brand-exposure

    How Innovative Social Media Campaigns Can Boost Your Brand Exposure

    September 13, 2017 | By: | In: Strategies

    Increasing brand visibility and exposure is something that can really make all the difference, because no matter how good and unique your product or service is, you won’t have too much success if you don’t promote it through social media platforms.

  • applying_collaborative_innovation_to_agile_software_development

    How Business Intelligence Software can Help you Increase Operational Efficiency

    February 9, 2017 | By: | In: Life Cycle Processes, Strategies

    Business Intelligence software is an essential tool for analyzing your company’s strengths and weaknesses. From inventory management, to accounting, to customer intelligence and beyond, there are many ways you can use BI software to inform your decision-making, increase operational efficiency, and gain a competitive edge.

  • innovator-demographics

    What Do Innovators Look Like?

    January 23, 2017 | By: | In: Enabling Factors

    Crowdsourced innovation is a tactic used more and more often by government organizations as well as enterprise corporations. This means that innovation teams need to add a new skill set to their resumé: communications.

  • video-clip-what-problem-are-you-solving

    What Problem are You Solving?

    May 25, 2016 | By: | In: Videos

    Play Bigger Advisors Co-Founder Dave Peterson emphasizes that entrepreneurs must be able to articulate the problem they seek to solve if others are to understand their vision. Successful marketing also persuades people to care about a problem they weren’t aware of before, and your solution for it. “Understanding the problem is the first step,” Peterson says.

  • creative-anarchy-book-review

    Innovation & Ideation for Designers (and their Public)

    April 9, 2015 | By: | In: Book Reviews

    In today’s crowded marketplace a new product is only as good as its packaging and marketing campaigns. How can you make it stand out from the competition? How can you update the design of your product without alienating your customer? The new book “Creative Anarchy: How to Break the Rules of graphic Design for Creative Success” provides ideation techniques and creative tools to push boundaries and expectations while preserving the function and message of the design.

  • shutterstock_128716793

    For all Departments: How can IP help HR, R&D, Sales & Marketing, Production, Finance & Purchase, CEO or Owner?

    April 3, 2014 | By: | In: Organization & Culture

    The patent database, with its 69 million documents is one of the richest resources of knowledge worldwide. The real key to its application is the refined ways to distil the relevant information. This article will highlight novel patent research, and its relevance for each department of a typical company.

  • Tap here for a Smooth Experience

    Tap here for a Smooth Experience

    April 11, 2013 | By: | In: Enabling Factors

    As innovative brands acknowledge that content is the currency they trade for consumer attention, the big question is how best to leverage this content. To date out-of-home media to shelf talkers have relied on consumers spending a certain degree of time and effort ‘grabbing’ their content. Near Field Communication (NFC) marketing is about to change that as it introduces a disruptive new way of grabbing and sharing content, with a simple tap of technology.

  • SoLoMo – Capturing Hyper-connected Consumers

    SoLoMo – Capturing Hyper-connected Consumers

    March 27, 2013 | By: | In: News, Trend Alert

    2013 has been heralded as the year of SoLoMo – Social, Local, Mobile – really takes off. SoLoMo could bring a revolution in retailing, marketing, consumer research, public relations – to name a few, as it becomes the ultimate loyalty card, direct mailshot, secret shopper, and feedback loop. Companies will need to be more agile, able to provide real-time relevance to hyper-connected consumers.

  • Packaging Innovation in the Digital Age: a Smarter User Interface?

    Packaging Innovation in the Digital Age: a Smarter User Interface?

    February 18, 2013 | By: | In: Enabling Factors

    Packaging is already a concentrated form of brand communication, expertly coded by designers using form, materials, colors and symbols to tell a brand story; or to make an innovation approachable and understandable. Now that packaging is becoming part of the digital revolution, how can we best enhance its communication potential?

  • Innovation Management from around the web

    When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win

    February 6, 2013 | By: | In: Around the Web

    Advertising and marketing are changing and more than ever, and it’s the customers who are pulling the strings. A growing number of brands are harnessing the power of the Internet and “social proof” by optimizing user-generated content (UGC).Three case histories highlight brands that understand the power of co-creating their brand together with cons.

  • Innovation Management from around the web

    How Coca-Cola Uses Co-creation to Crowdsource New Marketing Ideas

    January 24, 2013 | By: | In: Around the Web

    In this interview, Coca-Cola Asia Pacific regional director Leonardo O’Grady explains how the soft drink giant utilizes crowdsourcing as a tool in its innovation strategy, the role of social media in co-creating product concepts with consumers and how crowdsourcing has changed the company’s relationship with its world-famous brand.

  • Illustration by Intersection Conculting

    Engagement Is Key to Business Performance: Digital Innovation as Catalyst

    November 23, 2012 | By: | In: News

    Booz&Co wrote in their article “The Social Life of Brands” on Strategy+Business that the value of a brand is linked with the relationships it has with its customers, creating and retaining them. For marketing, its fundamental task is managing these relationships. In a recent research by Gallup the results were striking, a 240 percent boost in performance was achieved when both employees and customers were enaged. This is exactly, in a highly technological driven business environment, digital innovation is the catalyst that improves engagement and provide means to manage relationships better, faster and in a cheaper way though digital.

  • Innovation Management from around the web

    What Marketing & Design Can Learn From Each Other

    October 30, 2012 | By: | In: Around the Web

    Two functions that can drift apart easily are the brand management/marketing team and the design team. Here are some things that each team can learn from the other.

  • Illustration by Christopher Dombres

    Managing your Brand by Uncovering Key Points of Inspiration

    September 24, 2012 | By: | In: Strategies

    You’re the leading branded FMCG player in your market. You are a well-known and respected company with a long heritage of consistently outperforming other major brands. Yet, despite this heritage, you are underperforming in one market segment that is showing strong growth. Bryan Urbick explores how to capture share of a lucrative and growing market.

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