market intelligence

  • achieving-go-to-market-fit

    Achieving ‘Go-to-Market Fit’

    February 1, 2017 | By: | In: Videos

    MobileIron Co-Founder Bob Tinker describes the next challenge for a startup after figuring out product-market fit, and that’s achieving what he calls “go-to-market fit.” This entails three things: deciding on a sales model and committing to it, developing a repeatable sales and marketing routine that secures and delights new customers, and positioning the business so it aligns perfectly with the problem it is addressing.

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    Market Intelligence Oriented Culture: a Key Driver for Innovation

    December 11, 2014 | By: | In: Organization & Culture

    It is always a great achievement when we can affirm that something has been done according to one strategic plan, goal or thought. Sound strategic planning capabilities depend on industry/sector specific understanding and full perception of the external competitive environment. In the sixth and last of a series of articles focused on Innovation Culture, the focus is on a process called Market Intelligence (MI). This process can be affirmed as a cyclic, continuous organizational process that deals with dispersed data, information and knowledge in a competitive sector, to produce knowledge to be applied by companies in their strategic marketing planning.

  • the-future-of-work-transformation-from-within

    The Future of Work – The Transformation from Within

    November 6, 2014 | By: | In: Organization & Culture

    Which companies are ensuring their place in the future? Definitely not those sticking to conventional models in work organisation or in structuring and running their businesses. As evolution teaches, the ability to adapt to environmental changes, such as the ones we experience in the corporate world, determines who has a better chance of thriving. So, is your company’s DNA set to evolve?

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    Beyond Tech and Elusive Geniuses – The Everyday Innovation Heroes

    October 30, 2014 | By: | In: Organization & Culture

    Apple, Google and General Electric success stories centre on groundbreaking characters and geniuses. But 99% of companies worldwide are unlike any of these. Most organisations are made up of people like you and me: reasonably proficient in innovation management but surrounded by innovation agnostics. People who can share with us the tough, yet stirring mission of pushing boundaries to shape a bit of future.

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    It Works! The ‘Results Equation’

    September 15, 2014 | By: | In: Life Cycle Processes

    We are moved by goals. The resolve to reach the finish line pushes us forward: at work, in life. Why then do we keep idea management initiatives alive when it’s not clear what results they deliver (if any)? And how often have we yearned for a formula that definitely makes it all happen?

  • The phrase Win Win

    Ready to Play The Innovation Game?

    September 3, 2014 | By: | In: Life Cycle Processes

    More than ever, companies need to engage their employees to assure long-term viability. Yet, overwhelmed with information, people’s attention spans have become shorter and shorter. Their willingness to contribute to lateral activities has shrunk, particularly if these are boring or create anxiety. And innovation is often no fun…or can it be?

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    Sitting on Untapped Potential – The Power of Your Organisation’s Collective Intelligence

    August 25, 2014 | By: | In: Organization & Culture

    In the autumn of 1906, 85-year-old Sir Francis Galton made a fascinating discovery on the judgment power of crowds: The accuracy of groups is far greater than of individuals. It’s a well-known story yet worth recapping. Surprisingly, the central character is a fat ox.

  • using_strategic_intelligence_platforms_to_advance_Innovation

    Using Strategic Intelligence Platforms to Advance Innovation

    June 13, 2012 | By: | In: Enabling Factors

    Leaders need to develop a ‘habit of knowledgeability,’ according to Haydn Shaughnessy, who has written extensively on change and innovation for Forbes, WSJ, InnovationManagement and HBR, among other noteworthy publications. In this article, Harun Asad expands on this notion and suggests how to build and implement a strategic intelligence platform that facilitates advancing innovation.

  • Keeping-a-constant-flow-of-innovations-at-BASF

    Keeping a Constant Flow of Innovations at BASF

    August 23, 2010 | By: | In: Interviews, Organization & Culture

    InnovationManagement recently spoke to Dr Thomas Weber, Managing Director of BASF’s Future Business, about what it takes for a large company to maintain a constant flow of innovation ideas and a spirit of enthusiasm to feed the pipeline.

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