market creation

  • achieving-go-to-market-fit

    Achieving ‘Go-to-Market Fit’

    February 1, 2017 | By: | In: Videos

    MobileIron Co-Founder Bob Tinker describes the next challenge for a startup after figuring out product-market fit, and that’s achieving what he calls “go-to-market fit.” This entails three things: deciding on a sales model and committing to it, developing a repeatable sales and marketing routine that secures and delights new customers, and positioning the business so it aligns perfectly with the problem it is addressing.

  • value-incremental-innovation-vs-value-radical-innovation

    The Value of Disruptive Innovation vs. the Value of Incremental Innovation

    November 21, 2016 | By: | In: Enabling Factors, Strategies

    Most startups hope to disrupt their markets by delivering a novel idea or a more-suitable functionality—frequently at a lower price. Disruptive Innovation may be how your company arrives, but ultimately, as competition grows and your business and brand evolves, you will need incremental innovation to stay relevant.

  • video-clip-what-problem-are-you-solving

    What Problem are You Solving?

    May 25, 2016 | By: | In: Videos

    Play Bigger Advisors Co-Founder Dave Peterson emphasizes that entrepreneurs must be able to articulate the problem they seek to solve if others are to understand their vision. Successful marketing also persuades people to care about a problem they weren’t aware of before, and your solution for it. “Understanding the problem is the first step,” Peterson says.

  • shutterstock_198169034

    The Boom – Not Doom – from Market Failure

    June 10, 2015 | By: | In: Organization & Culture

    What do non-consumption, organizational friction and market failure have in common? These days, everyone is “innovating” to find the next big thing. But where do you start? One way is to try and think of innovation as having mass, and therefore it cannot be created from truly nothing. Innovation must start somewhere, and it must start with something that already exists.

  • What Visionary Companies Do Differently

    What Visionary Companies Do Differently

    July 1, 2013 | By: | In: Strategies

    Visionary companies do not only try to see into the future – they create the future. The history of innovation is scattered with examples of misjudgments regarding the dynamics of new technology. Less than two years before Polaroid’s bankruptcy, Morgan Stanley made the following statement: “We are upgrading Polaroid to Outperform from Neutral based on the company’s new product performance…

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