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  • market-mapping-for-sustained-growth

    Market Mapping for Sustainable Growth

    April 30, 2015 | By: | In: The Innovation Formula

    In this chapter excerpt from The Innovation Formula Langdon Morris explains how to use a map to help you locate your company in the market, to see clearly how it compares with the competition, and then to use this assessment to chart a future path toward success. The goal is to find the very best high reward, low-risk ideas that will change the market, amplify your profits, increase your relevance, and sustain your organization’s viability over the long term.

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