management of ideation contests

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    Managing consumer behavior in ideation contests

    April 11, 2014 | By: | In: Organization & Culture

    Increasingly many consumers are interested in becoming an active part in idea generation. The increasing online connectedness and emerging methods and platforms for co-creation provide consumers with the opportunity to play a greater role in the exchanges with companies and their value creation. The TIM Research Group of RWTH Aachen University is working on a study about the management of ideation contests, and seeking the input of readers.