Innovation Management - The online learning center for Managing Innovation.

Today, almost any B2B firm claims to be “customer-oriented”. However, only few firms have a rigorous and stringent system that integrates the “best” (B2B) customers into its innovation process – where “best” in this context is measured not by volume of sales but by contribution to the firm’s innovation. A lot of insight has been generated on how to engage consumers in the innovation process. There is also a growing body of knowledge about how to innovate openly on the R&D side of the innovation process. But little has been written up so far about how to systematically integrate B2B customers in the firm’s Open Innovation system. innovation-3’s Frank Mattes closes this gap by sharing some insights.

A company seeking to adopt mass customization must first understand what the idiosyncratic needs of its customers are. After this crucial step, the company may establish what it is going to offer and what it is not. In part three in this series on mass customization, Frank Piller and Fabrizio Salvador walk through some of the potential methods of solution space development.

This is the final video of this series addressing the major aspects of Lead User studies. The videos were written, produced and directed by Dr. Joan Churchill, and made with support from the 3M Corporation. We present them to you with permission from Prof. Eric von Hippel from MIT Sloan School of Management.

This is the fifth of a series of six videos addressing the major aspects of Lead User studies. The videos were written, produced and directed by Dr. Joan Churchill, and made with support from the 3M Corporation. We present them to you with permission from Prof. Eric von Hippel from MIT Sloan School of Management.

This is the forth of a series of six videos addressing the major aspects of Lead User studies. The videos were written, produced and directed by Dr. Joan Churchill, and made with support from the 3M Corporation. We present them to you with permission from Prof. Eric von Hippel from MIT Sloan School of Management.

This is the third of a series of six videos addressing the major aspects of Lead User studies. The videos were written, produced and directed by Dr. Joan Churchill, and made with support from the 3M Corporation. We present them to you with permission from Prof. Eric von Hippel from MIT Sloan School of Management.

This is the second of a series of six videos addressing the major aspects of Lead User studies. The videos were written, produced and directed by Dr. Joan Churchill, and made with support from the 3M Corporation. We present them to you with permission from Prof. Eric von Hippel from MIT Sloan School of Management.

This is the first of a series of six videos addressing the major aspects of Lead User studies. The videos were written, produced and directed by Dr. Joan Churchill, and made with support from the 3M Corporation. We present them to you with permission from Prof. Eric von Hippel from MIT Sloan School of Management.