lead user

  • customer-integration-in-B2B-open-innovation

    Customer Integration in B2B Open Innovation

    November 12, 2012 | By: | In: Strategies

    Today, almost any B2B firm claims to be “customer-oriented”. However, only few firms have a rigorous and stringent system that integrates the “best” (B2B) customers into its innovation process – where “best” in this context is measured not by volume of sales but by contribution to the firm’s innovation. A lot of insight has been generated on how to engage consumers in the innovation process. There is also a growing body of knowledge about how to innovate openly on the R&D side of the innovation process. But little has been written up so far about how to systematically integrate B2B customers in the firm’s Open Innovation system. innovation-3’s Frank Mattes closes this gap by sharing some insights.

  • Illustration by Anna Lena Schiller

    Part 3: Solution Space Development: Understanding where Customers are Different

    April 23, 2012 | By: | In: Enabling Factors

    A company seeking to adopt mass customization must first understand what the idiosyncratic needs of its customers are. After this crucial step, the company may establish what it is going to offer and what it is not. In part three in this series on mass customization, Frank Piller and Fabrizio Salvador walk through some of the potential methods of solution space development.

  • lead_user_viseo_six

    Lead User Project: Developing solution concepts

    April 12, 2010 | By: | In: Videos

    This is the final video of this series addressing the major aspects of Lead User studies. The videos were written, produced and directed by Dr. Joan Churchill, and made with support from the 3M Corporation. We present them to you with permission from Prof. Eric von Hippel from MIT Sloan School of Management.

  • lead_users_video_five

    Lead User Project: Identifying lead users

    March 30, 2010 | By: | In: Videos

    This is the fifth of a series of six videos addressing the major aspects of Lead User studies. The videos were written, produced and directed by Dr. Joan Churchill, and made with support from the 3M Corporation. We present them to you with permission from Prof. Eric von Hippel from MIT Sloan School of Management.

  • Lead User Video

    Lead User Project: Identifying emerging market needs

    March 22, 2010 | By: | In: Videos

    This is the forth of a series of six videos addressing the major aspects of Lead User studies. The videos were written, produced and directed by Dr. Joan Churchill, and made with support from the 3M Corporation. We present them to you with permission from Prof. Eric von Hippel from MIT Sloan School of Management.

  • lead_user_video_three_wp

    Lead User Project: Interviewing methods for lead user project teams

    March 15, 2010 | By: | In: Videos

    This is the third of a series of six videos addressing the major aspects of Lead User studies. The videos were written, produced and directed by Dr. Joan Churchill, and made with support from the 3M Corporation. We present them to you with permission from Prof. Eric von Hippel from MIT Sloan School of Management.

  • lead_user_video_wordpress

    Lead User Project: Launching Your Lead User Study

    March 8, 2010 | By: | In: Videos

    This is the second of a series of six videos addressing the major aspects of Lead User studies. The videos were written, produced and directed by Dr. Joan Churchill, and made with support from the 3M Corporation. We present them to you with permission from Prof. Eric von Hippel from MIT Sloan School of Management.

  • Lead Users Studies

    Lead User Project: Overview of the lead user process

    February 26, 2010 | By: | In: Videos

    This is the first of a series of six videos addressing the major aspects of Lead User studies. The videos were written, produced and directed by Dr. Joan Churchill, and made with support from the 3M Corporation. We present them to you with permission from Prof. Eric von Hippel from MIT Sloan School of Management.

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