job to be done

  • understand-the-essence

    Understand the Essence

    November 30, 2016 | By: | In: Videos

    Ron Gutman, founder and CEO of HealthTap, discusses the need to balance broad strategic thinking with a granular-level understanding of the fundamental human experience that a new product seeks to improve or create. As an example, Gutman explains how his digital-health app is just an extension of the archetypal interaction between healer and patient.

  • jobs-to-be-done

    Jobs to be Done: A Roadmap for Customer-Centered Innovation

    November 10, 2016 | By: | In: Book Reviews

    Jobs to be Done, by Stephen Wunker, Jessica Wattman and David Farber, is a recipe book to help organizations move innovation projects forward. While Harvard Business School Professor Clayton Christensen’s research on uncovering new product and service ideas has primarily dealt with the question of the “what” and the “why”, this book focuses on the “how” – the execution of the innovation discovery process.

  • innovation-ecosystem-riding-s-curve-whitney-johnson

    Riding the S-Curve with Whitney Johnson

    September 16, 2016 | By: | In: Innovation Ecosystem, Podcast

    “Companies don’t disrupt, people do,” says Whitney Johnson, who is best known for her work on driving corporate innovation through personal disruption. She discusses the four things that help you know whether you’re on the right or wrong S-curve and shares examples of how to disrupt a constraint in a company environment. Tune in for more insightful advice.

  • hidden_customer_needs_hovding_airbag_cyclists

    Digging into Your Consumers’ Needs, with Naivety

    December 29, 2014 | By: | In: Strategies

    In an inspiring conversation with Terese Alstin, co-founder of Hövding, the invisible helmet company, Cesar Malacon highlights the innovator’s ability to remain naïve when developing new products and introduces a contemplative approach to find consumers’ real needs.

Ad

STAY CONNECTED

 
Ad