The Future of Email Marketing: Trends and Predictions for 2020

The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to $44 as your ROI. This is 44 times more than other marketing channels like TV ads.

How Innovations in Web Development Shape Online Exposure for Small Businesses

At the core of every successful business lies innovation. This innovation, however, doesn’t always have to be of internal nature in the form of a new product or an upgraded service in order to have a spectacular effect on your brand’s success.

It’s All About Interaction!

The central role of Interaction Design when creating delightful customer experiences

Organisations depend on their competitive advantage in order to become or keep successful, relevant for their customers and grow over time. As we all know, competitive advantage is achieved via either one – or a combination - of the strategies involving pricing, service and product quality or customer service excellence. We argue that another overarching strategy should always be present in a company’s strategy; delivering an excellent, desirable and memorable customer experience.

Hey Interface, What’s New?! – Conversational Commerce: People, Problems and Pitfalls

Apple’s anticipated addition to the Smart Speaker conversation will be released on Friday. Much as been said about this speaker and the broader commerce implications resulting from the confluence of voice recognition and AI technology. A confluence dubbed as conversational commerce by Uber’s Chris Messina in a piece published on Medium in 2015.

Creativity is a core value for leaders navigating uncharted waters, says Seth Kahan

According to leadership author Seth Kahan, navigating uncharted waters which often gives rise to anxiety and uncertainty. Visionary leaders learn to work with that energy and transform it inside themselves into creative progress.