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In this live IM Channel One Roundtable Discussion, hosted by HYPE Innovation, the panel discusses a new innovation maturity model that helps to understand how innovation evolves inside organizations. Based on detailed interviews with seasoned innovation professionals, the experts share insights on how to mature your innovation efforts over time. They also provide important information on new methodologies to help you adapt to an environment where the pace of change continues to accelerate.
The more things change, the less they do. This is the reality that the 4th Benchmark Survey on Product Portfolio Management has uncovered: product organizations reveal that they face an ever-tightening vice grip of market pressures without a corresponding increase in the quality or availability of those factors that would enable speeding innovation in the face of those pressures. Watch this IM Channel One Ask the Expert Q&A Webcast and learn about tangible methods to build a road map for sustainable innovation.
The innovation system described in The Innovation Master Plan provides a comprehensive approach to a difficult, challenging, and significant problem for organizations, the problem of how to manage innovation in the face of excruciating change.
The effectiveness of brainstorms is challenged. A lot of them are done in the wrong way. In this post, Gijs van Wulfen suggests you should shut up in a brainstorm for better results.
Identifying (let alone creating) a new innovation that will dramatically grow your business is difficult. Line extensions and product / package refreshes will keep the business moving forward and engaged with consumers. But what about the breakthrough innovation that executives are expecting? Transformational innovation requires significant investment, risk taking, and preparation which can be a challenge to coordinate.
Product lifecycle management (PLM) initiatives often miss their true potential and make projects unnecessarily costly. Not understanding how to optimize these investments can have long-term effects on both the top and bottom line, while companies that realize how to use PLM as a competitive weapon can capture significant market advantages. In this article we give you insights into how to take an approach that addresses the true potential of a PLM investment.
Innovation is successful when it targets customers’ needs, but how sure can we be that this is something we can predict effectively? In this article Tony Ulwick argues that the traditional voice of the customer methodology is the wrong tool to determine customer needs. Tony presents an alternative methodology that makes it possible to determine all the needs of a given customer group.
November 28, 2012 | By: Langdon Morris | In:
Many people assume that creating new ideas is the beginning of the innovation process, but actually that’s not true, according to Langdon Morris. He explains that ideation occurs in the middle of a disciplined, strategically-focused innovation process. In this article, he outlines an 8-step innovation process that promises better results than the traditional ‘spray and pray’ approach to developing and managing ideas.
September 17, 2012 | By: Jeffrey Baumgartner | In:
Business, governments and individuals can easily become bogged down by procedures and processes that harm efficiency and kill innovation. The obvious solution is to start from scratch. Here’s how to do it, according to Jeffrey Baumgartner.
March 7, 2012 | By: Chuck Frey | In:
How much of your business and new product planning considers and embraces a future state, versus simply extending ‘now’ by 1 to 5 years?
Consider this all too familiar scenario: Company X’s new products developed and launched with great expectations, yield disappointing results. Yet, these products continue to languish in the market, draining management attention, advertising budgets, manufacturing capacity, warehouse space and back office systems. Wouter Koetzier explores how to avoid the innovation death spiral.
As innovation is a necessity for any organization today, the ability to assess and measure the progress and impact of your innovation efforts might be a true source of competitive advantage. This in-depth article offers fresh experiences, best practice and insights from how a number of multinational companies within the MedTech, telecom and manufacturing industries are working with establishing and implementing innovation measurement programs.
Are you effectively using the creative potential of your employees, customers and partners to address your innovation challenges? Collaborative idea management is a method to learn from the “wisdom of the crowd” in order to drive innovation. This in-depth article gives you an introduction including best practice from how Ericsson, the global telecom company worked with introducing and designing a successful collaborative idea management system.
Innovation management has become one of the most critical factors contributing to sustained business growth. Co-creation is an extremely powerful driver of innovation provided that you manage the process and harness social technology. In this article Catherine Constantinides takes a closer look at the different tools you need to consider to be successful.
Crafting design strategies that result in truly compelling brand experiences, products and services demands a change from traditional methods. It requires a more creative and iterative design approach, which is optimized towards identifying real human needs and addressing them with meaningful experiences. Paul Noble-Campbell delves deeper into five critical keys to uncovering those true success drivers.