Is innovation a numbers game? We’ve all heard the statistics around the number of ideas it takes to eventually lead to a single successful product. But if we look at why it takes 3000 to 6000 or more ideas to find a single winning concept, the answer becomes fairly obvious: not every idea is a good idea. Mark Atkins explores how we can create better ideas, not more ideas.
Much of the action in innovation during the past five years has been around the front end of innovation – acquiring and gating new ideas. Doug Collins asks whether we are applying the right processes to the fuzzy front end..