Why do a large part of the design thinking projects in the corporate world never pass through the prototype phase? In recent years I’ve been involved with many design thinking initiatives. Many of them related to the development of new products inside large companies in industries such as finance, health, education and consumer goods.
The term “innovative workplace culture” is increasingly clichéd, with little thought about what it means in practice. And yet a successful workplace culture is a business imperative for companies expected to lead the way in design and innovation in today’s experience economy.
Like taking vitamins or exercising daily, Tom Kelley, General Manager of IDEO, points out that fostering lifelong creativity depends on instituting good, healthy mental habits. This first habit on his list of five encourages thinkers to become hyper-aware of their environment, and to notice the common and everyday with new eyes. Capture fresh ideas and don’t be afraid to use them later, he insists.
Uma série de novidades tem surgido em torno de design de modelos de negócios novos e inovadores. Mas o que significa projetar um novo modelo de negócio? Como você aplica design thinking à inovação em modelo de negócios?
There has been a lot of buzz around designing new and innovative business models. But what does it mean to design a new business model? How do you apply design thinking to business model innovation?
Beyond philanthropy, why should global companies invest in social impact projects in developing countries? From a design thinking standpoint, the answer is quite compelling: If we don’t deeply understand the communities that we serve, we can’t design for impact. But by being embedded, we can get insights to ideas that may lead to products or services that that market may need, says Ideo CEO Tim Brown.
In this classic video a design team at IDEO, one of the words most innovative product design firms, takes on the challenge of redesigning a shopping cart in only five days. The film shows you how to innovate by applying design processes. As one of the members expresses it: ”We are experts on the process of how you design stuff”. Watch and learn how the chaos can be creative and the ‘fail often in order to succeed sooner’ concept works.