April 11, 2014 | By: Alexandra Gatzweiler, Vera Blazevic and Frank T. Piller | In: Organization & Culture
Increasingly many consumers are interested in becoming an active part in idea generation. The increasing online connectedness and emerging methods and platforms for co-creation provide consumers with the opportunity to play a greater role in the exchanges with companies and their value creation. The TIM Research Group of RWTH Aachen University is working on a study about the management of ideation contests, and seeking the input of InnovationManagement.se readers.
In this article Dr. Stephen Sweid is sharing a few secrets of the analogy method that has been refined throughout the years. Suggested techniques render this method more user friendly, but also allow it to generate WOW type new ideas that are more compatible (for integration) and that work in the real world, e.g. in the market.
Most new ideas don’t lead to new successful products or services. Six out of seven new concepts never reach the market. Lack of support at top management is an important explanation. In my professional practice I made – and saw a lot of mistakes being made in the way innovators present their ideas.
What a brilliant idea! That’s what a lot of people think after a new idea pops into their minds. Or it’s something someone says at the end of a wonderful ideation workshop where a team of colleagues has just brainstormed new concepts. Of course, at that very moment it looks and feels like utter brilliance. Just like adoring parents swooning over their child. But, in this instance is it really justified?
Every one of us knows reasons why creativity and innovation are stopped in our organizations. It happens everyday, everywhere in the world. And every time a good idea is stopped, it’s one too many. That’s why I present in chapter five of my new book ‘The Innovation Expedition’, which you can download at the top of this article, a great list of 28 idea killers.
Innovation is difficult because your potential users need to change their behavior. And why should they? That’s the question! You will have to give them a strong reason why! So start solving a relevant problem.
Often there’s suddenly an urgent need for something new. We need to innovate. But what are we looking for? If that’s unclear, how can you come up with new concepts that will make everybody happy?
The life cycle of products decreased by factor 4 the last fifty years. Innovation is essential. But it is difficult, risky and it demands a lot of resources. It’s no walk in the park. Innovation is an expedition.
Innovation is hard. In his new book, The Innovation Expedition, Gijs van Wulfen makes innovation very accessible by telling the story in a visual way and by presenting a structured method that is tested and works! This is the first part in a series of nine chapters.
Product organizations often fill their pipelines with more ideas than their budget and resources can handle because they lack the means to identify and prioritize the winning ideas. The result is that most organizations have too many projects for their resources and miss opportunities to develop the products that will gain them market share. In this IM Channel One Ask the Expert Q&A hosted by Planview, the experts discussed how organizations should assess which products are market-worthy, and how to prioritize them to justify resource allocation is critical to the product organization’s success.
The effectiveness of brainstorms is challenged. A lot of them are done in the wrong way. In this post, Gijs van Wulfen suggests you should shut up in a brainstorm for better results.
People who pursue collaborative innovation wrestle with how best to describe the practice to their colleagues and to the larger community. How best to paint a compelling picture of the practice which encourages others to engage in ideation? In this article innovation architect Doug Collins paints a picture by way of drafting a communication from a senior practice leader to fictional organization Intriguing Design Corporation (IDC).
This article challenges companies to take an honest look in the innovation mirror to determine whether they’re truly making it or perhaps faking it when it comes to bringing innovative products and services to market. Consider this a simple litmus test to self-diagnose.
You can invent on your own, but in an organization you can never innovate alone! You need an awful lot of colleagues and bosses to share your vision before a big change can truly take place.
Innovation is essential. But it is difficult and risky. Inspired by great explorers like Columbus, Magellan, Amundsen, Hillary and Armstrong a method for ideating new concepts was developed, designed as an expedition.