• Effective Innovators Start with a Problem

    Effective Innovators Start with a Problem

    October 24, 2013 | By: | In: Life Cycle Processes, The Innovation Expedition

    Innovation is difficult because your potential users need to change their behavior. And why should they? That’s the question! You will have to give them a strong reason why! So start solving a relevant problem.

  • Innovation Management from around the web

    How Coca-Cola Uses Co-creation to Crowdsource New Marketing Ideas

    January 24, 2013 | By: | In: Around the Web

    In this interview, Coca-Cola Asia Pacific regional director Leonardo O’Grady explains how the soft drink giant utilizes crowdsourcing as a tool in its innovation strategy, the role of social media in co-creating product concepts with consumers and how crowdsourcing has changed the company’s relationship with its world-famous brand.

  • Innovation Management from around the web

    Your Ideas are Worthless

    November 20, 2012 | By: | In: Around the Web

    An interesting thought about innovative business ideas is that, generally speaking, they are of little value in themselves and therefore not worth protecting. Not surprisingly, this (controversial) contemplation has sparked strong disagreement among professionals. Yet this disagreement in stems, in Carol Roth’s opinion, from a misunderstanding of what an idea really is — or at least what the author deems it to be.

  • Innovation Management from around the web

    How Good Designers Think

    November 14, 2012 | By: | In: Around the Web

    We all know that really good designers somehow think differently from you and me about new products. But just exactly what does this difference consist of? Most insight, because it relies so heavily on asking consumers, only deals with improvements to known and existing products and services. It rarely deals with the new/never been done before. Good designers understand how to intelligently move beyond what you get from simply asking consumers what they need and want.

  • Innovation Management from around the web

    How to Turn A Nasty Surprise Into the Next Disruptive Idea

    September 4, 2012 | By: | In: Around the Web

    Most companies view surprises as things to be avoided. Even positive surprises are considered fortunate anomalies, far from being the cornerstone of any real strategy. The underlying assumption is that predictability and control are good, and uncertainty is bad. No wonder every management book on Amazon with the word “surprise” in its title is about how to prevent the phenomenon. But here’s the counterintuitive catch: If you want a breakthrough, something that really changes the game, surprise is actually the name of the game.