The front end of innovation offers organizations engagement. Engaged people bring more of their gifts to the table. The back end of innovation offers organizations ideas that, when implemented, bring relative advantage. Each idea has its own story of relative advantage and risk. How do you tell the back end story in a valid, credible way? In this article innovation architect Doug Collins commends people who practice collaborative innovation to their organization’s chief financial officer. Having heard many, many tales of the back end, she can guide you. You can help her, too.