In a time when innovation and new product development are vital to remain competitive, large organizations are looking for ways to generate and execute new product ideas while mitigating risk. Increasingly, these companies seek to create a startup culture as a means to generate innovation.
The very purpose of innovation is to change things up, to move the processes forward, and to disrupt the status quo. However, “Innovation for the sake of Innovation” is a misuse of a very powerful and beneficial tool. Innovation is more than generating the next big idea – it involves how you implement the ideas that make it out of the gate, and how you build the culture to sustain the creation of those ideas. Thus, Innovation’s ability to modify strategy is critical.
You are not able to stand still in this fast paced business environment, but most of the time innovation fails. Innovation process-expert Robert Cooper shows that of every seven new product/service projects, about four enter development, 1.5 are launched, and only one succeeds. Innovation is so difficult to master, indeed. I love to share with you five reasons why innovation goes wrong and give you ten ways to reduce your failure rate of innovation.
85% of UK workers believe the strategic objectives of their employers could more easily be met through innovative approaches. Fortunately, the innovation discussion in business is progressing. Yet although most organisations acknowledge the desperate need for change, they are still at a loss when it comes to taking action. Workforces are a goldmine for the insight needed to drive change in an increasingly competitive business environment – but this knowledge must be captured to unlock innovation.
Scott Cook, co-founder of Intuit and chair of its executive committee, talks about how a company that encourages experimentation will be guided by the best outcomes, as opposed to the whims of those with the most power and seniority. A leader’s role, Cook says, is to define the vision, set up a system of experimentation and savor the surprises.
Our team found an example of one of the earliest workplace suggestion boxes the other day from 1721 when a shogun, Yoshimuni Tokugawa, wrote to his citizens “Make your idea known . . . Rewards are given for ideas that are accepted.’” This means that the concept of crowdsourcing ideas that can improve a city, workplace, or world has been around for quite some time.
People cannot appreciate the value your idea offers if you fail to convey its relative advantage.
In this article, the innovation architect Doug Collins shares a simple, good example of telling the right story at the right time to the right audience. Save this one for your clip file.
Have you ever shared new big ideas at work? What happened…? Did they give you a standing ovation? Did someone bake you a cake to celebrate? Did you get promoted? Or I am a little too optimistic?
The EveryDay Innovation Report argues that more needs to be done to assure employees that they can personally impact business objectives with innovative ideas. To tap into their knowledge, the innovation conversation for businesses must become more focused around driving tangible results, fuelling growth and creating competitive advantage.
David Alan Grier wrote in Crowdsourcing for Dummies “the hardest part of crowdsourcing is raising the right crowd.” It is one of the realities of crowd ideation that continues to hold true – that if you can’t draw a crowd to help you generate innovative ideas, then you’re not evolving beyond the traditional closed approach to innovation.
The human body serves as the perfect metaphor for understanding the innovation challenge facing today’s organizations. The body is built to adapt and respond to demands that are placed upon it. The greater the demand, the stronger the response. If you and your organization are going to thrive in this world you must build and keep your innovation muscles strong. We know that only the fittest survive.
Identifying new sources of growth has become increasingly more complex given the myriad of alternatives that new business models, strategic partnerships, advanced technologies, and other disruptive mechanisms offer us. Taking a systematic approach to finding these opportunities means veering from our usual mode of operations to a much more speculative mindset where the learning journey is as important as the destination itself.
Innovation has become a bit of a business buzzword. Every CEO and CIO worth their salt wants to be seen to be on the forefront, bringing new products and services to a market. However, it doesn’t always go to plan, and rushing in to things head first without the proper due diligence can land a company in hot water.
One of the most critical professional challenges that employees face today is being able to successfully manage positive change within their organization. Innovation has become a watch word, with so many divisions not being able to find enough valuable ideas and then successfully manage those ideas into a commercial offering that sometimes companies even respond to customer tickets and bugs and simply label those results as “innovation.”
In my first article in this series, I talked about the continued, and often misplaced, focus of corporate innovation leaders on developing disruptive innovation efforts. My basic argument within the article was the while “Big I” innovation can be a valid driver of growth. However, few companies are in the right position or have laid the appropriate groundwork to support and develop new, groundbreaking ideas, especially in the context of the existing organizational culture.