Jobs to be Done, by Stephen Wunker, Jessica Wattman and David Farber, is a recipe book to help organizations move innovation projects forward. While Harvard Business School Professor Clayton Christensen’s research on uncovering new product and service ideas has primarily dealt with the question of the “what” and the “why”, this book focuses on the “how” – the execution of the innovation discovery process.
While the importance of innovation is crystal clear for many organizations, daily execution usually remains challenging. When renewing products, services or business processes, companies often encounter the same obstacles. But what if companies could learn from each other? Can innovation be streamlined by sharing successes and failures? That’s precisely what the first CREAX innovation roundtable was determined to find out. In collaboration with Oracle, we gathered a diverse group of innovation professionals for a lively debate on how to move from theorizing to getting things done. This is what we learned.
Do you ever find yourself stuck in a meeting that’s stalling? Does the agenda seem to accomplish no tangible outcomes? Perhaps you find yourself wondering what’s next after an important summit, or frustrated with the lack of direction after a meaningful brainstorm or discussion.
On May 27th Alexander Osterwalder presented Straegyzer, a new online course to teach you how to design, test, and build business models and value propositions based on the methodology practiced by the world’s leading organizations and ventures.
One of the most crucial elements to success is the communication and promotion strategy of an innovation initiative. This is not only important during its launch, but throughout the lifetime of the program. Not paying enough attention to this topic from the beginning is likely to result in low participation and poor results. In this IM Channel One webinar learn more about how to promote an innovation program effectively to raise awareness and get sustainable engagement.
The more things change, the less they do. This is the reality that the 4th Benchmark Survey on Product Portfolio Management has uncovered: product organizations reveal that they face an ever-tightening vice grip of market pressures without a corresponding increase in the quality or availability of those factors that would enable speeding innovation in the face of those pressures. Watch this IM Channel One Ask the Expert Q&A Webcast and learn about tangible methods to build a road map for sustainable innovation.
In this IM Channel One Concept Presentation, Prof. Henry Chesbrough, Prof. Wim Vanhaverbeke and Dr. Nadine Roijakkers present Project MOOI in detail and explain the benefits for managers and professionals that come from joining this new online project community.
This IM Channel One Ask the Expert Q&A hosted by NineSigma shares hands-on experiences on how open Innovation can be applied to mitigate operator bias in the pharma industry. By formulating business cases that address global healthcare needs, the pharmaceutical industry can open new avenues of innovation that are built on existing solid assets, developing accessory devices and services, creating user communities (medical and/or patient) and strategies to defend against the generic erosion of revenue.
Product organizations often fill their pipelines with more ideas than their budget and resources can handle because they lack the means to identify and prioritize the winning ideas. The result is that most organizations have too many projects for their resources and miss opportunities to develop the products that will gain them market share. In this IM Channel One Ask the Expert Q&A hosted by Planview, the experts discussed how organizations should assess which products are market-worthy, and how to prioritize them to justify resource allocation is critical to the product organization’s success.
Today, the “business as usual” is not sufficient. What we experience at an increasing pace are razor-thin margins, heightened global competition and a rollercoaster economy. Innovation is the key to creating and sustaining a business’s competitive advantage. In fact, without it, the results can be catastrophic. But there is good news: research shows that anyone can learn the skills needed to become more innovative. In this Expert Roundtable Discussion learn more about how innovation can be learned, what the key innovation skills are, and how companies can support a culture of innovation.
This IM Channel One Concept Presentation features Colin Nelson, Director of Strategic Innovation and Dr. Christian Hagemeier, Director SAAS Business at HYPE Innovation as they explain more about the importance of innovation platforms and offer a sneak-peak at the newly developed HYPE GO! Ready user portal.
Many organizations are recognizing the power of involving much larger and diverse groups in enterprise innovation. Some company cultures react well to the initiative, others are much more cautious. Building a sustainable culture where everyone’s happy to share ideas and contribute to company challenges can be tough for innovation professionals. In this session we explore how to create engagement from every corner of the enterprise to help your organization reach its innovation potential.
As innovation becomes an important skill set, large organizations will seek to obtain training for their employees. We stand on the brink of an innovation training “land rush” with few rules and little information to identify the best programs. Evaluating an innovation training program is critical. Assess programs based on their depth, the experience of the trainers, the referenced body of knowledge and the inclusion of practical examples and hands-on exercises. Ignore certifications, because no standard exists.
Despite a detailed process with countless hours of work, and sincere efforts to take a longer-term, strategic look at where to play and how to win, many businesses fail to anticipate fundamental shifts that should cause them to rethink their entire business model. The results are often disastrous – too many businesses end up on life support. This article presents a new concept called “Competitive Fingerprints” that will allow readers to anticipate shifts and adapt their business model to capitalize on future market realities.
Maintaining and building high-quality engagement over time should be the focus of all innovation managers as they strive to develop sustainable enterprise programs. This article shares key activities you can undertake in order to boost engagement with your program.