hidden needs

  • rebuild-personas-according-to-your-next-product-innovation

    Rebuild Personas According to Your Next Product Innovation

    January 5, 2017 | By: | In: Enabling Factors, Strategies

    Using personas in your design thinking framework is important, but are the results satisfying and clear? In this article, Product Innovation Manager Alex Igor Sanghikian discusses the Adjacent Possibilities framework for product management. By exclusively focusing on your persona’s one main need and trying hard to fulfill that need with your product, you can build the next feature with a more focused vision.

  • untapping-unhidden-needs

    Untapping Hidden Value: A New Partnership Model for Corporate Knowledge Management and Innovation Functions

    July 14, 2015 | By: | In: Strategies

    In the current business environment, defined by some as the ‘Knowledge Age’, leadership interest is increasingly focused on Innovation and Knowledge Management development efforts. To date, these functions often operate along parallel, yet discrete, paths. As organizations seek new areas of growth, while further cutting costs there is an increasing need to build more effective partnerships in order to ensure ongoing success and drive additional business value.

  • Agile_innovation_book_unseen-needs

    Translating Unseen Needs into Innovations

    February 5, 2015 | By: | In: Agile Innovation

    The world is changing, yet people constantly assume, incorrectly, that tomorrow will be like yesterday. When business leaders make this mistake, the outcomes are generally bad because opportunities are lost. Competitive advantage is gained with the ability to transform insights into useful innovations by seeing the unseen. In this chapter excerpt of Agile Innovation, Langdon Morris explains how ethnography drives better innovation at a top-five U.S. financial services company.

  • Right or Wrong

    What Could Possibly Go Wrong With Open Innovation?

    November 24, 2014 | By: | In: Strategies

    Everyone understands the value and promise of open innovation in the business world – from brand awareness and customer engagement through to the search for fresh answers. But, truth be told, most programmes are failing to deliver results because their dynamics are too complex and the processes used are proving inefficient. A lack of relevance is also strongly affecting returns.

  • creating-breakthrough-products-from-hidden-needs

    Why do Most Products Fail? 3 Techniques to Leverage Hidden Needs

    December 13, 2011 | By: | In: Strategies

    Many managers want their organizations to develop breakthrough products and ask their R&D departments to come up with the equivalent of the iPod or iPhone. Unfortunately, the reality is that product failure is more common than success. So what are the reasons for product failure and what steps can companies take to avoid it?

  • how-to-create-compelling-brand-experiences

    How to Create Compelling Brand Experiences

    June 27, 2011 | By: | In: Life Cycle Processes

    Crafting design strategies that result in truly compelling brand experiences, products and services demands a change from traditional methods. It requires a more creative and iterative design approach, which is optimized towards identifying real human needs and addressing them with meaningful experiences. Paul Noble-Campbell delves deeper into five critical keys to uncovering those true success drivers.

  • forget-your-customers-develop-innovative-business-models

    Forget your Customers and Develop Innovative Business Models!

    December 15, 2010 | By: | In: Strategies

    Merely focusing on customers will not lead to groundbreaking changes in your business model. Instead, opportunities for business model innovation arise when focus is shifted to value creation for non-customers.

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