grand Challenge

  • The Grand Challenge: Open Innovation to Generate Worldwide Awareness

    The Grand Challenge – How to use Open Innovation to Generate Worldwide Awareness

    September 10, 2012 | By: | In: Enabling Factors

    Grand Challenges represent enormous potential in their power to use open innovation practices to generate worldwide awareness of — and affinity for —private and public sector organizations. As challenge prizes grow and social media bring them to the attention of the world, Grand Challenges have also become an important part of public relations exercises for Grand Challenge sponsors like Virgin, Netflix and General Electric.

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