frugal innovation

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    From “Premium” to “Good Enough”: Frugal Innovation in the Emerging Markets

    June 23, 2015 | By: | In: Strategies

    Frugal engineering means developing simple products for emerging markets and is becoming increasingly important for many companies. Frugal products are not cheap or inferior, they are simplified and yet qualitatively robust. But how can frugal products be developed successfully?

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    The CEO’s Frugal Innovation Agenda

    January 28, 2013 | By: | In: Around the Web

    CEOs of large companies face a conundrum: they are confronted with a growing number of frugal consumers clamoring for affordable solutions, yet their existing corporate culture and incentive systems are designed to support a “bigger is better” business model — not to deliver more with less. To meet this need, CEOs need a frugal innovation agenda.

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    Jugaad Innovation

    December 12, 2012 | By: | In: Enabling Factors

    Studying how companies in the emerging markets innovate can offer Western engineers and designers important inspiration, and challenge them to develop products that are much cheaper. Such “frugal solutions” will become increasingly important in order to stay relevant in the stagnant markets of the West – as well as for the upcoming global middle class of developing countries. This study focuses on the “jugaad” innovation of India.

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    Jugaad: Lessons in Frugal Innovation

    February 27, 2012 | By: | In: Enabling Factors

    Resourcefulness amid serious constraints is known in India as ‘Jugaad.’ In this article, Accenture’s Mitali Sharma suggests this simple concept — which gave birth to a $2,500 car, a $12 solar lamp, and a life-saving incubator made from car parts — might be the antidote to the complexity plaguing your innovation process.

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    The Future of Innovation Management: 5 Key Steps for Future Success

    October 25, 2011 | By: | In: Strategies

    Looking back is a natural as we look to learn lessons from past activity. But perhaps more interesting is to look forwards. In this article Rick Eagar draws on the results from recent research that surveyed the opinions of global Chief Technology Officers and Chief Information Officers and identifies key changes in five distinct but interrelated innovation management concepts as being important for the years ahead.

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