focus group

  • consumers-are-creative

    Innovation Through Co-creation: Consumers Can be Creative

    March 26, 2012 | By: | In: Enabling Factors

    A new trend in business and product development is ‘co-creation’. By its very name it implies a collaboration between the company and some other entity. In this case it is the consumer who partners in the creation of value. The term ‘co-creation’ is not new, however, but is now receiving more attention – driven largely through the increasing use of the Internet and social media websites – as companies endeavour to differentiate themselves from the competition.

  • how-to-get-rid-of-old-ideas

    How to Get Rid of Old Ideas?

    March 15, 2012 | By: | In: Front End of Innovation

    Have you participated in a brainstorming session that felt like wasted time? For some reason no new and interesting ideas were formed? Perhaps you need to get rid of your old ideas first! Gis van Wulfen explains.