Innovation isn’t a one-time project. It’s a continuous activity. Which is why we are seeing numerous organizations adding an innovation department to their company infrastructure. In fact, in a recent survey of our client base, we were surprised to learn that almost 40% of our customers operate out of a dedicated innovation group.
More and more companies are looking to understand and identify innovation talent. Why? Because if companies understand how to encourage original thought and reward innovation efforts, they’re more likely to stay relevant and at the top of their game. Not to mention that they’re far more likely to attract and retain top talent that is interested in working for a company that is forward-thinking and rewards creative effort.