ethnography

  • design-thinking-business-model-innovation

    Design Thinking + Business Model Innovation

    August 25, 2015 | By: | In: Strategies

    There has been a lot of buzz around designing new and innovative business models. But what does it mean to design a new business model? How do you apply design thinking to business model innovation?

  • innovation-formula-risk-great-ideas-your-business-model

    Risk, Great Ideas, and Your Business Model

    May 4, 2015 | By: | In: The Innovation Formula

    Where do great ideas come from? Obviously they come from many sources, which means that your systematic innovation process has to support and sustain multiple efforts at ideation in parallel. In the following article we will explore some promising ways that you may be able to find ideas that will take your own business forward.

  • Agile_innovation_book_unseen-needs

    Translating Unseen Needs into Innovations

    February 5, 2015 | By: | In: Agile Innovation

    The world is changing, yet people constantly assume, incorrectly, that tomorrow will be like yesterday. When business leaders make this mistake, the outcomes are generally bad because opportunities are lost. Competitive advantage is gained with the ability to transform insights into useful innovations by seeing the unseen. In this chapter excerpt of Agile Innovation, Langdon Morris explains how ethnography drives better innovation at a top-five U.S. financial services company.

  • Agile_innovation_book_transform-how-we-work

    Transforming How We Work

    February 2, 2015 | By: | In: Agile Innovation

    The essence of agility is the ability to respond to new and different conditions. You cannot continue repeating the same old operating formula long beyond its utility or you will be left behind. Are you prepared to adapt to the profuse variety of new circumstances with new tactics and strategies? The principles of Agile that we examine in the next three chapter excerpts of Agile Innovation will help you understand what you need to do.

  • Agile_innovation_book_new_habits

    Adaptability and Collaboration for Sustainable Business Growth

    January 29, 2015 | By: | In: Agile Innovation

    The four simple axioms in the “The Manifesto for Agile Software Development” express the core values for getting work done efficiently. In the last chapter excerpt of Agile Innovation we looked at individuals and interactions as well how to create a rapid working prototype. Today we’ll continue discussing the next elements: collaboration and carrying out change in a corporate setting.

  • shutterstock_89190130

    Elements of a Successful Innovation Roadmap

    November 10, 2014 | By: | In: Life Cycle Processes, Strategies

    Countless articles argue: To remain competitive, companies need to consistently build their innovation portfolio. Value-oriented improvement and new developments must permeate the business. This article discusses a structured approach, known as a Rapid Innovation Cycle, which brings a repeatable process to innovation, empowering individuals to contribute more and organizations to look beyond themselves—all leading to a higher success rate.

  • Best Internet Concept

    Using Global Insights to Drive Local Innovation

    October 28, 2014 | By: | In: Strategies

    “Innovation” has become yet another buzz-word, used overwhelmingly by organizations to distinguish themselves from competitors. This article explores one strategy that local champions can use to be more innovative in their local markets: scan the globe for trends and insights and generate insights and ideas that can be adapted to drive innovation at the local market level.

  • How Companies Tap the Potential of Innovative Users - Four Examples from Germany

    How Companies Tap the Potential of Innovative Users – Examples from Germany (Part II)

    January 14, 2013 | By: | In: Enabling Factors

    While the previous two methods – Netnography and Social Media Solution Scouting – outline the potential of passive methods in using the power of social media for innovation, the next two approaches enable companies to interact with consumers. Configuration Tools as well as Innovation Contests invite users outside the company’s four walls to become an active part of new product development. In part two of this article you will learn how Audi and Henkel empowered the crowd and turned them into co-producers.

  • Illustration by Kelly Schykulski

    Harnessing the Power of Insight: Customer-Centric Innovation in a Changing World

    December 17, 2012 | By: | In: Strategies

    Anyone has the raw capability to think of a great idea, but not everyone has the ability to bring ideas to fruition. It’s a process that requires vision, a strong handle on industry trends (both present and future) and risk takers willing to champion seemingly impossible feats. Most companies have innovators or teams of innovators with these qualities, but many don’t incorporate both customer feedback and customer observational research as key components for designing the next generation of product development. This article will explore the benefits of leveraging a customer-centric model to create more innovative, user-friendly devices that provide the support customers really need.

  • Photo by Robert S. Donovan

    Get a Taxi – Anatomy of a Process Innovation

    December 13, 2012 | By: | In: Life Cycle Processes

    With over 400 million Google hits, “innovation” may be considered a buzzword, some entrepreneurs may even avoid talking about it, but they’re certainly practicing it! This article takes a closer look at an example of process innovation in the service industry. Understanding it better offers the possibility of spotting a large range of opportunities and converting them into business successes.

  • How Companies Tap the Potential of Innovative Users

    How Companies Tap the Potential of Innovative Users – Four Examples from Germany

    December 4, 2012 | By: | In: Enabling Factors

    Open innovation has found its way into companies’ innovation processes and is a widely used approach to spur collaborative innovation with consumers. A multitude of methods and tools have come into being, creating confusion about how to make the most out of users’ knowledge and creativity. This article provides innovation managers with insights into four popular open innovation practices at four German blue chips and contrasts the various approaches.

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXXII: Shock and Awe

    October 19, 2012 | By: | In: Pulp Innovation, Serialized Books

    Marlow was well aware there was skepticism about the use of ethnography and observation as a way to suss out new product needs. He’s intent to demonstrate just how valuable his team’s work has been. He sets out to shock the Accipiter Executives with their approach and awe them with the results.

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXX: Ethnography Insights

    October 5, 2012 | By: | In: Pulp Innovation, Serialized Books

    The Accipiter innovation team conducts their first field observation and everyone is impressed with the insights gained in just a few hours. The enthusiasm builds and many are ready to start idea generation after one visit, but Marlow asks them to document everything and keep an open mind and no pre-conceived notions for the next visits.

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXVIII: Ethnographic Field Trip

    September 21, 2012 | By: | In: Pulp Innovation, Serialized Books

    Marlow prepares his team to head out into the field to observe the behavior of people using Accipiter’s products as part of a larger product or service. When he receives resistance from a team member who believes in the statistical significance of surveys, he asks everyone to go into this with an open mind and the right attitude. He hopes to identify unmet or unspoken needs and identify behaviors that can lead to new opportunities.

  • how-design-thinking-can-enrich-business-marketing-innovation

    How Design Thinking Can Enrich Business and Marketing Innovation

    December 26, 2011 | By: | In: Strategies

    Design empowered innovation combines the best of right and left brain thinking. It has the capacity to deliver better ideas, with more relevance, realized earlier. By focusing on individuals, moments and journeys in ethnography, insights become deeper. By embracing chaos and play in brainstorms, creative teams can explore further. By iterating and early prototyping, ideas become real and develop more rapidly.

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