Engaging end users in co-creation deepens the bonds between the organization and them. The activity can deliver economic value to all parties involved. In this article innovation architect Doug Collins highlights the critical questions that campaign teams will want to address when they pursue externally focused collaboration.
Recently McKinsey published two articles on open innovation. One of them focuses on the business risks, the other on the usage of social technologies for open innovation. With regard to the latter, McKinsey found that “nearly two-thirds of the companies around the world that adopt a social-technology platform aim to collaborate beyond their own walls to share ideas and information with customers and suppliers.”