Innovative and forward-thinking companies are successful because they have new, exciting, and useful products or services before others and consumers take notice of companies regularly producing the next big thing. These companies are more effective and they can grow more rapidly because their company culture encourages innovation among their employees. A company of “intrapreneurs” can quickly become a successful and noteworthy company.
Disruptive ideas don’t just happen – they must be championed. In doing so, intrapreneurs must address two fundamental truths when leading big idea innovation: that of value creation and that of persuasive communication. If you want to learn how to scale innovation across your enterprise and create a disciplined approach for creating market-changing ideas, One Hour Innovator is a great place to start.