Companies put in lots of Market Research efforts to nail down the needs, wants, wishes and whims of the elusive consumers. But, how reliable are the results? Are there logical – or illogical – reasons why consumers sometimes say one thing and still do the other? In this blog, Bengt Järrehult uses the findings of Daniel Kahneman, the Nobel Laureate in Economy 2002 to understand more of this in the area of innovation.
Higher education is heading for disruption. In the new book The Innovative University: Changing the DNA of Higher Education From the Inside Out, Clayton Christensen and Henry Eyring explore why this is inevitable and what traditional universities and colleges can do about it. Professor Bill Fischer, himself an avid believer in disruption, reviews this book covering an extremely timely subject.