This article provides a personal perspective to the ongoing evolution of corporate innovation efforts, along with an overview of how some past mistakes are being repeated.
Here’s a spoiler: 90% of all startups fail. The 10% that make it have one thing in common – they all are bringing in innovation through sustainability. These startups are all about evolving by providing faster results with less wastage. It’s a never ending process of innovating for the present and future generations.
I guess everyone knows the tragic story of the EastmanKodak Company: founded in the 19th century, dominating the photographic film market during most of the 20th century and finally collapsing into bankruptcy in the early 21st century, shaken by a new technology they had once decisively initiated.